ABSTRACT

This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First Bank of Nigeria Plc Century II Advert Campaign as a case study.

To examine certfically the level of awareness generated to find out the medium through which the awareness was created.

The population of study includes the relevant staff and management of First Bank of Nigeria Plc. And its customers within Enugu metropolis.

The sample size was determine using Topmans formula. Random sampling and pilot survey was also conducted in determining the sample size.

Based on this the following hypothesis was formulated