Sustainable Internal Marketing and Internal Customer Motivation Model: An African Small- and Medium-sized Enterprise Perspective

Sustainable Internal Marketing and Internal Customer Motivation Model: An African Small- and Medium-sized Enterprise Perspective

Title: Sustainable Internal Marketing and Internal Customer Motivation Model: An African Small- and Medium-sized Enterprise Perspective
Authors: Ndubisi, Nelson Oly
Ndubisi, Gibson C.
Year: 2013
Periodical: Journal of Asian and African studies (ISSN 0021-9096)
Volume: 48
Issue: 4
Pages: 521-538
Language: English
Geographic term: Africa
Subject: Economics and Trade