Yoruba Market Organization: A Regional Analysis

The marketing system in one part of Yorubaland, the Ijesa area in east-central Yorubaland, is discussed in the following sections: Yorubaland and the Ijesa region – regional analysis of the Ijesa market system (central place analysis; commodity flows; overall spatial structure) – regional analysis and the spatial organization of Yoruba markets – regional analysis and the organization of trade – regional analysis, implications for the study of Yoruba society – conclusion: regional analysis of the spatial organization of the Ijesa marketing system provides a basis for considering three sets of issues. At one level it elaborates the way in which markets and trade are spatially organized. At another level, the way in which spatial features are related to other aspects of the economy, including traders’ social organization of distributive activities, demonstrates how differences in the importance of customer relationships vary in conjunction with locational features. Finally, a regional perspective provides insight into other features of Yoruba society as well, by considering the ways in which the market system leads to the formation of continuing social ties between traders and their customers and suppliers. Fig., notes, ref., tab.

Title: Yoruba Market Organization: A Regional Analysis
Author: Trager, Lillian
Year: 1981
Periodical: African Urban Studies
Volume: 10
Period: Spring
Pages: 43-58
Language: English
Geographic term: Nigeria
Abstract: The marketing system in one part of Yorubaland, the Ijesa area in east-central Yorubaland, is discussed in the following sections: Yorubaland and the Ijesa region – regional analysis of the Ijesa market system (central place analysis; commodity flows; overall spatial structure) – regional analysis and the spatial organization of Yoruba markets – regional analysis and the organization of trade – regional analysis, implications for the study of Yoruba society – conclusion: regional analysis of the spatial organization of the Ijesa marketing system provides a basis for considering three sets of issues. At one level it elaborates the way in which markets and trade are spatially organized. At another level, the way in which spatial features are related to other aspects of the economy, including traders’ social organization of distributive activities, demonstrates how differences in the importance of customer relationships vary in conjunction with locational features. Finally, a regional perspective provides insight into other features of Yoruba society as well, by considering the ways in which the market system leads to the formation of continuing social ties between traders and their customers and suppliers. Fig., notes, ref., tab.