Towards a comprehensive marketing communications model

Towards a comprehensive marketing communications model

Title: Towards a comprehensive marketing communications model
Author: Kinoti, A.
Year: 2002
Periodical: Eastern Africa Journal of Humanities and Sciences (ISSN 1681-0007)
Volume: 2
Issue: 1
Period: January-June
Pages: 63-80
Language: English
Notes: biblio. refs.
Geographic term: world