Home Projects Marketing

Marketing

Marketing Project Topics and Research Materials

project topics and materials

Brand Switching Behaviour of Consumers in the Hair Care Service

ABSTRACT This project work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The...
project topics and materials

The Effect of Pricing Strategies on the Marketing of Agricultural Products in Enugu State

ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G....
project topics and materials

The Impact of Self Service on the Performance of Supermarkets

ABSTRACT The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters....
project topics and materials

Consumer Protection Laws in Nigeria and its Implications on Nigerian Consumers

PROPOSAL This research project focused on the consumer protection laws in Nigeria and its implications on Nigerian consumers. The researchers utilized both secondary primary data sources...
project topics and materials

The Place of Marketing in the Service Industries

ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially...
project topics and materials

A Critical Appraisal of the Nigerian Export Promotion Council Strategies in the Export of...

ABSTRACT This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods. In the 1960s, non oil products...
project topics and materials

An Evaluation of Product Positioning Strategies for Marketing Indomie Breakfast Noodles

ABSTRACT This study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu. The study seeks to find out...
project topics and materials

The Role of Marketing Communication in Effective of Malt Drinks in Aba Metropolis

ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused...
project topics and materials

Factors that Influence Consumers Preference of Detergent

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Many business forms are struggling hard to know who buys and consumers their products, where they are located, how...
project topics and materials

The Role of Public Relations in Improving Nigeria International Trade

Preface Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is...
project topics and materials

Trade Fair as an Instrument of Promotion Locally Manufactured Goods

ABSTRACT This study which is on trade fair as an instrument the promoting manufactured goods in enugu metropolis, (A case study of asbestos sheet made...
project topics and materials

Effective Marketing Strategies for Airlines Operating in Enugu Metropolis

Abstract This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis (A Case Study of Executive Airline Services) was carried out with...
project topics and materials

The Importance of Branding in the Marketing of Unilever Products

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Perhaps the most distinction skill of professional marketing is their ability to create, maintain, protect and enhance brands....
project topics and materials

Marketing Courier Service in Enugu State

ABSTRACT This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline...
project topics and materials

The Impact of Marketing Mix in the Accomplishment of Organizational Objectives – PDF

ABSTRACT This project work was to investigate the impact of marketing mix in the accomplishment of organizational objectives. The main objectives were: 1. To identify the impact...

The Impact of Information Technology (it) in Marketing of Banking Services

ABSTRACT This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study. Specially, the...
project topics and materials

Effective Promotional Strategies for the Cosmetics Industry

ABSTRACT. This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the...
project topics and materials

Marketing of Family Planning Services in Enugu Urban

Abstract This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is...
project topics and materials

Impact of Information Technology in Banking Industry

ABSTRACT This project work is on the impact of information technology in the banking industry. And Sky Bank will be chosen as a case study. In...
project topics and materials

The Effect of Personnel Selling on the Sales of Isol Germicide in Enugu Urban

ABSTRACT The effect of personal selling on the sales of Isol germicide in Enugu Urban will in subsequent chapters the strategies for maximizing the effective...
project topics and materials

The Effect of Advertising on Consumer Reference Patterns for Malt Drinks in Enugu Metropolis

ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta)...
project topics and materials

The Impact of Television Advertising on Consumer Product Purchasing in Nigeria

ABSTRACT This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria...
project topics and materials

An Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis

ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with...
project topics and materials

The Impact of Transportation Cost on Consumers Retail Goods Prices

ABSTRACT The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State). The...
project topics and materials

Relationship Marketing in Mainstream Bank Plc an Evaluation

ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship...
project topics and materials

Effect of Sales Promotion on Brand Loyalty for Coca-cola Soft Drink

ABSTRACT This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of...
project topics and materials

Effective Marketing Strategies for Colour Photo Processing Services

ABSTRACT The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The...
project topics and materials

The Effect of Market Segmentation and Positioning of Company Performance

ABSTRACT This project work was an attempt to investigate the effect of market segmentation and position of company performance. The main objectives were:- The main objectives...
project topics and materials

The Problem of Logistics in Marketing Fast Food in Enugu State.

CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in...
project topics and materials

Product Innovation as an Effective tool in a Competitive Market

ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a...
WeCreativez WhatsApp Support
We are here to answer your questions. Ask us anything!
Hi, how can we help?