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THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION

THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION TABLE OF CONTENTS Title page Approval Page Dedication Acknowledgment Abstract Table of Content CHAPTER ONE 1.0 Introduction 1.1 Background of the Study 1.2 Statement of the Problem 1.3...
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AN EVALUATION OF THE IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR

AN EVALUATION OF THE IMPACT OF ADVERTISING ON CONSUMER BEHAVIOUR (A CASE STUDY OF DE-UNITED INDUSTRIES LTD: MAKERS OF INDOMIE NOODLES) TABLE OF CONTENT Page Title page i Certification/Approval...
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THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT

ABSTRACT This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria Plc Benin City as a case study....
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THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION

ABSTRACT The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the...
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THE EFFECT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR

ABSTRACT The study was designed to investigate the effect of culture on consumers buying behaviour. The main aim is to determine the promotional strategy that...
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THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTE

ABSTRACT This project is titled the effect of advertising on the sales of toothpaste using herbal toothpaste as a case study. The objective is to...
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STRATEGIES FOR MARKETING A NEW PRODUCT IN A SATURATED MARKET

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Every profit conscious individual both male and female and organization must have at least a product to market, in...
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SIGNIFICANCE OF PRICE ON THE SALES OF NEW PRODUCT

ABSTRACT This project aims at examining the significance of price in sales of new produce and as a profit planning for a general phenomenon in...
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SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT

ABSTRACT The topic titled “Significance of price in introduction of a new product” was chosen to examine the relevance of price in the introduction of...
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SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT

ABSTRACT The main objective of this project was to determine the extent to which personal selling is understood, accepted and adopted by Unilever Nigeria Plc,...
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SERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS

ABSTRACT This study is set out to examine the nature of service delivery and customer satisfaction in transport businesses. The purpose of this study is...
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ROLE OF MARKETING IN NIGERIA BANKING SECTOR

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Financial institutions plays a significant role in the economy of every country in the world. They offer a large and...
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ROLE OF ADVERTISING IN THE SALES OF NIGERIA MADE GOODS

Abstract This research aimed at displaying what roles advertising plays in the sales of Nigeria made goods marketed by Uyi Technical Company have been able...
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POLITICAL MARKETING IN NIGERIA

ABSTRACT This research work was undertaken to investigate the application of marketing in politics with the focus on PDP and APC. It is the contention...
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PACKAGING AS A PROMOTIONAL TOOLS IN THE MARKETING OF CONSUMER GOODS

ABSTRACT This research was conducted to examine packaging as a marketing tool for marketing consumer goods take NASCO as a case study. Data gathering were...
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NEW PRODUCT DEVELOPMENT TEST MARKETING PROSPECT AND CHALLENGES

CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY New products play several roles for he organization, they help maintain growth and thereby protect the interests of investors,...
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MARKETING STRATEGIES AS A TECHNIQUE FOR PROFIT MAXIMIZATION IN MANUFACTURING ENTERPRISE

ABSTRACT This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of Guinness Nigeria Plc, Benin City). Many firms...
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MARKETING OF PETROLEUM PRODUCTS

ABSTRACT This project is aimed at examining how petroleum products are marketed and the problems associated in doing so. The objectives of this work among...
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INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT

ABSTRACT This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that needs urgent attention especially the profit...
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INFLUENCE OF ADVERTISEMENT IN CONSUMERS BUYING BEHAVIOUR

INFLUENCE OF ADVERTISEMENT IN CONSUMERS BUYING BEHAVIOUR ABSTRACT Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then...
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IMPORTANCE OF PRODUCT LIFE CYCLE IN MARKETING ORGANIZATION

ABSTRACT The importance of the product life cycle in marketing cannot be over-emphasized. The rate of product failure in marketing is alarming amount 50% of...
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IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS

ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7-up bottling company,...
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IMPACT OF ADVERTISING ON THE PURCHASE OF ETISALAT RECHARGE CARDS

ABSTRACT This research work identified and analyzed the impact of advertising on the purchase of Etisalat recharge cards, a case study of Auchi Metropolis. Information...
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GOING BEYOND JUST ADVERTISING AND ITS IMPACT TO SALES TURNOVER OF A COMPANY

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is any paid form of non-personal communication about an organization or its product to a target audience...
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THE EFFECTS OF PACKAGING ON SALES OF CONSUMER PRODUCT

ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed...
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EFFECT OF MARKETING PLANNING ON THE PERFORMANCE OF SERVICE ORGANIZATION

ABSTRACT This research study outlined the effect of Marketing Planning a performance services organization. Suggest possible remedies to correct some of the difficulties encountered in...
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THE EFFECT OF ADVERTISING ON A COMPANY’S PRODUCT

ABSTRACT The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the...
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AN APPRAISAL OF MARKETING MIX APPLICATION IN RETAIL BUSINESSES

ABSTRACT This research work shall determine whether or not the principles of marketing as being taught theoretically is applied in the retail Business and to...
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THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA BANKING INDUSTRY

THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA BANKING INDUSTRY (A CASE STUDY OF ZENITH BANK) ABSTRACT Marketing activities play a vital role in...
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THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODUCTS IN IMO STATE

THE STUDY OF THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODUCTS IN IMO STATE ABSTRACT This project caption the impact of radio advertising...