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Marketing Project Topics and Research Materials

List of Marketing project topics and materials. Get National Diploma (ND), Higher National Diploma (HND), Undergraduate, Masters & Ph.D. sample works for your final year research project.

As final year research project are a crucial part in a student’s life, choose the right research, projects, thesis, dissertation topics & ideas with our samples.

The full articles listed here mostly covers the five chapters starting from the abstract, introduction, background of the study, statement of the problems, purpose of study, research questions, scope and limitation of the study, literature review which takes about various approaches to the definition terms. As well as the presentation and analysis of data hypothesis and decision findings. Also the summary of findings recommendations and conclusion.

The Influence of Advertisement on Consumer Behaviour

The Influence of Advertisement on Consumer Behaviour

The Influence of Advertisement on Consumer Behaviour (A Study Of Abia State Television Commercial Of Milo Beverage, On Isiama Afara Community In Umuahia North...
The Marketing Planning Through Forecast and Measurement

The Marketing Planning Through Forecast and Measurement

The Marketing Planning Through Forecast and Measurement Are you looking for project topics and research material? Are you in your final years and need to...
final year project topics and materials

The Effect of Price and Price Changes on Sales of Consumer Goods

The Effect of Price and Price Changes on Sales of Consumer Goods CHAPTER ONE Background to the Study Prices go by many names. It is all around...
final year project topics and materials

An Assessment of the Physical Distribution of Soft Drink (A Case Study of Nigerian...

An Assessment of the Physical Distribution of Soft Drink (A Case Study of Nigerian Bottling Company Onitsha L.G.A Anambra State) ABSTRACT Distribution of soft drinks in...
final year project topics and materials

The Role of Small Scale Industries in Selected Small Businesses in Lagos

The Role of Small Scale Industries in Selected Small Businesses in Lagos ABSTRACT The study was conducted on Financing Small and Medium industries in Nigeria (A...
final year project topics and materials

Testimonial Advertising and Consumer Behaviour of Chief Zebrudaya’s Celebrity Role in “Elephant Blue Detergent”...

Testimonial Advertising and Consumer Behaviour of Chief Zebrudaya’s Celebrity Role in “Elephant Blue Detergent” Advert Abstract The study examined testimonial advertising and consumer behaviour of Chief...
final year project topics and materials

Brand Switching Behaviour of Consumers in the Hair Care Service

ABSTRACT This project work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The...
final year project topics and materials

The Effect of Pricing Strategies on the Marketing of Agricultural Products in Enugu State

ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G....
final year project topics and materials

The Impact of Self Service on the Performance of Supermarkets

ABSTRACT The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters....
final year project topics and materials

Consumer Protection Laws in Nigeria and its Implications on Nigerian Consumers

PROPOSAL This research project focused on the consumer protection laws in Nigeria and its implications on Nigerian consumers. The researchers utilized both secondary primary data sources...
final year project topics and materials

The Place of Marketing in the Service Industries

ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is very vital in every organization especially...
final year project topics and materials

A Critical Appraisal of the Nigerian Export Promotion Council Strategies in the Export of...

ABSTRACT This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods. In the 1960s, non oil products...
final year project topics and materials

An Evaluation of Product Positioning Strategies for Marketing Indomie Breakfast Noodles

ABSTRACT This study is a research into “An Evaluation of Product Positioning for marketing Idomie Breakfast Noodle in Enugu. The study seeks to find out...
final year project topics and materials

The Role of Marketing Communication in Effective of Malt Drinks in Aba Metropolis

ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused...
final year project topics and materials

Factors that Influence Consumers Preference of Detergent

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Many business forms are struggling hard to know who buys and consumers their products, where they are located, how...
final year project topics and materials

The Role of Public Relations in Improving Nigeria International Trade

Preface Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is...
final year project topics and materials

Trade Fair as an Instrument of Promotion Locally Manufactured Goods

ABSTRACT This study which is on trade fair as an instrument the promoting manufactured goods in enugu metropolis, (A case study of asbestos sheet made...
final year project topics and materials

Effective Marketing Strategies for Airlines Operating in Enugu Metropolis

Abstract This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis (A Case Study of Executive Airline Services) was carried out with...
final year project topics and materials

The Importance of Branding in the Marketing of Unilever Products

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Perhaps the most distinction skill of professional marketing is their ability to create, maintain, protect and enhance brands....
final year project topics and materials

Marketing Courier Service in Enugu State

ABSTRACT This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline...
final year project topics and materials

The Impact of Marketing Mix in the Accomplishment of Organizational Objectives – PDF

ABSTRACT This project work was to investigate the impact of marketing mix in the accomplishment of organizational objectives. The main objectives were: 1. To identify the impact...
final year project topics and materials

The Impact of Information Technology (IT) in Marketing of Banking Services

ABSTRACT This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study. Specially, the...
final year project topics and materials

Effective Promotional Strategies for the Cosmetics Industry

ABSTRACT. This study on effective promotional strategies for the cosmetic industry with particular note on Choki Laboratory Enugu was carried out with some of the...
final year project topics and materials

Marketing of Family Planning Services in Enugu Urban

Abstract This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is...
final year project topics and materials

Impact of Information Technology in Banking Industry

ABSTRACT This project work is on the impact of information technology in the banking industry. And Sky Bank will be chosen as a case study. In...
final year project topics and materials

The Effect of Personnel Selling on the Sales of Isol Germicide in Enugu Urban

ABSTRACT The effect of personal selling on the sales of Isol germicide in Enugu Urban will in subsequent chapters the strategies for maximizing the effective...
final year project topics and materials

The Effect of Advertising on Consumer Reference Patterns for Malt Drinks in Enugu Metropolis

ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta)...
final year project topics and materials

The Impact of Television Advertising on Consumer Product Purchasing in Nigeria

ABSTRACT This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria...
final year project topics and materials

An Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis

ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with...
final year project topics and materials

The Impact of Transportation Cost on Consumers Retail Goods Prices

ABSTRACT The impact of transportation cost on consumers retails goods prices (A case study of Gariki Market, Enugu South Local Government Area Enugu State). The...
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