Marketing

Marketing Project Topics and Research Materials

project topics and materials

THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES

THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF PARKLANE HOSPITAL ENUGU) PREFACE Public relations as a marketing function is...
project topics and materials

THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT

THE EFFICACY OF SALES PROMOTION IN THE MARKETING OF CONSUMER PRODUCT (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC WARRI, DELTA STATE) ABSTRACT Sales promotion is...
project topics and materials

ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION SERVICES

ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION SERVICES ABSTRACT The research work is meant to examine the extent at which advertising effectiveness...
project topics and materials

THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS

THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS (A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE) TABLE OF CONTENTS CHAPTER...
project topics and materials

AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS

AN EVALUATION OF DISTRIBUTION STRATEGIES IN MARKETING OF PETROLEUM PRODUCTS (A CASE STUDY OF NNPC ABA DEPOT) ABSTRACT The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES...
project topics and materials

THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES

THE IMPACT OF PROMOTION ON CONSUMER PATRONAGE OF PHARMACEUTICAL COMPANIES (A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU) ABSTRACT This research project is aimed at determining...
project topics and materials

ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS

ATTITUDE OF CONSUMERS TOWARDS MADE IN NIGERIAN GOODS ABSTRACT This project work was designed to study the attitude of consumer towards made in Nigerian goods with...
project topics and materials

ADVERTISING AS A “POWER TOOL” FOR BUSINESS GROWTH

ADVERTISING AS A "POWER TOOL" FOR BUSINESS GROWTH (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT The study was on Advertising as a Power Tool for...
project topics and materials

THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE

THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE ABSTRACT This research project is very crucial study of the effect of...
project topics and materials

A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT

A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT ABSTRACT Tourism Boards are established by various government to accrue revenue. And the tourism Boards cannot have...
project topics and materials

THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE

THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT The importance...
project topics and materials

ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES

ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPOLIS) ABSTRACT It has always been said that the consumer is the king and...
project topics and materials

AN APPRAISAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS

AN APPRAISAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS ABSTRACT This project is on the Appraised of effective Advertising in increasing sales cosmetics in Enugu...
project topics and materials

THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE

THE IMPACT OF MARKETING IN THE DEVELOPMENT OF TOURISM IN ENUGU STATE ABSTRACT The study was on the impact of marketing in the development of tourism...
project topics and materials

AN EVALUATION OF PIPELINE TRANSPORTATION IN THE MARKETING OF PETROL IN NIGERIA

AN EVALUATION OF PIPELINE TRANSPORTATION IN THE MARKETING OF PETROL IN NIGERIA ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum...
project topics and materials

THE PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT

THE PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT IN EGOR LOCAL GOVERNMENT AREA IN EDO STATE ABSTRACT The purpose of this study was to investigate problem...
project topics and materials

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION

THE IMPACT OF MARKETING STRATEGY ON THE PRODUCTIVITY OF AN ORGANIZATION: A CASE STUDY OF FIRST BANK NIGERIA PLC To achieve a set of organizational...
project topics and materials

THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE

THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING OF BANKING SERVICE (A CASE STUDY OF FIRST BANK ABA BRANCH) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND  OF THE STUDY Product...
project topics and materials

THE ROLE OF PUBLIC RELATIONS IN MARKETING OF BURQIN PAINT INDUSTRY IN ANAMBRA STATE

THE ROLE OF PUBLIC RELATIONS IN MARKETING OF BURQIN PAINT INDUSTRY IN ANAMBRA STATE ABSTRACT This research project is about the role of public relations...
project topics and materials

MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY

MARKETING PRACTICES AND CONSUMER SATISFACTION IN THE HOTEL INDUSTRY (A CASE STUDY OF ABIA HOTEL LTD. UMUAHIA) ABSTRACT If management is to maximize customer satisfaction and...
project topics and materials

THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT DRINK IN A...

THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT DRINK IN A COMPETITIVE MARKET.(A CASE STUDY OF 7UP BOTTLING COMPANY NIG. PLC,...
project topics and materials

THE IMPACT OF ADVERTISING ON THE MARKETING OF BANKING SERVICES

THE IMPACT OF ADVERTISING ON THE MARKETING OF BANKING SERVICES. (A CASE STUDY OF MICRO FINANCE BANK OKO) ABSTRACT This research work is on the impact...
project topics and materials

SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS

SMALL-SCALE INDUSTRIES DEVELOPMENT IN ANAMBRA STATE: PROBLEMS AND PROSPECTS. (A CASE STUDY OF AWKA AND NNEWI INDUSTRIAL AREAS) ABSTRACT This research is aimed at small-scale industries...
project topics and materials

PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT

PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT (A CASE STUDY OF CUTIX CABLE PLC NNEWI ANAMBRA STATE) ABSTRACT This research work is aimed at identifying...
project topics and materials

CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY

CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY (A CASE STUDY OF UNION BANK PLC, OKO) ABSTRACT Due to the importance of customers service...
project topics and materials

CORPORATE ADVERTISING AS AN EFFECTIVE PROMOTIONAL TOOL IN THE MARKETING OF BANKING SERVICES

CORPORATE ADVERTISING AS AN EFFECTIVE PROMOTIONAL TOOL IN THE MARKETING OF BANKING SERVICES (A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE) ABSTRACT This study...
project topics and materials

AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK

AN ASSESSMENT OF THE PHYSICAL DISTRIBUTION OF SOFT DRINK (A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A, ANAMBRA STATE) ABSTRACT Distribution of soft drinks in...
project topics and materials

ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE, AND REASONS

ADVERTISERS PREFERENCES OF MEDIA CHANNEL PROBLEMS, CHOICE, AND REASONS (A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH MAGAZINE) ABSTRACT This research is on Advertisers Preferences...
project topics and materials

THE INFLUENCE OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA

THE INFLUENCE OF PRODUCT QUALITY ON BRAND LOYALTY IN NIGERIA (A CASE STUDY OF EKWULOBIA RESIDENCE) TABLE OF CONTENT Title -     -      -      -      -      -     ...
project topics and materials

THE IMPACTS OF PRICING IN MARKETING OF COKE DRINKS IN ENUGU STATE

THE IMPACTS OF PRICING IN MARKETING OF COKE DRINKS IN ENUGU STATE ASBTRACT This project investigates “The Impacts of Pricing in Marketing of Coke Drinks in...
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