Marketing

Marketing Project Topics and Research Materials

project topics and materials

THE ROLE OF ROAD TRANSPORT NETWORK IN THE MARKETING OF AGRICULTURAL PRODUCT

THE ROLE OF ROAD TRANSPORT NETWORK IN THE MARKETING OF AGRICULTURAL PRODUCT (A CASE STUDY OF IVOIVO LOCAL GOVERNMENT AREA EBONYI STATE) ABSTRACT The impact of...
project topics and materials

THE ROLE OF PHYSICAL DISTRIBUTION IN MARKETING OF BEER PRODUCT

THE ROLE OF PHYSICAL DISTRIBUTION IN MARKETING OF BEER PRODUCT IN IMO STATE (A CASE STUDY OF CONSOLIDATED BREWERIES PLC AWOMAMMA) ABSTRACT The role of physical...
project topics and materials

The Role of Marketing Research

The Role of Marketing Research ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation...
project topics and materials

THE ROLE OF INFORMATION AND COMMUNICATIONS TECHNOLOGY IN SERVICE DELIVERY

THE ROLE OF INFORMATION AND COMMUNICATIONS TECHNOLOGY IN SERVICE DELIVERY IN THE ANAMBRA STATE MINISTRY OF EDUCATION TABLE OF CONTENTS Title page …………………………………………………………i Approval page…………………………………………………..ii Dedication……………………………………………………….iii Acknowledgement…………………………………………….iv Table of contents………………………………………………...v List...
project topics and materials

THE ROLE OF ADVERTISING IN THE PATRONAGE OF FAST FOOD CENTERS IN ENUGU METROPOLIS

THE ROLE OF ADVERTISING IN THE PATRONAGE OF FAST FOOD CENTERS IN ENUGU METROPOLIS (A CASE STUDY OF DA ARUGO ENUGU) ABSTRACT the Role of advertising...
project topics and materials

THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA

THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA (A Case Study of PZ Industries Plc, Aba) ABSTRACT This research is on the...
project topics and materials

THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD...

THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY (A Case Study of Early and Chiky Fast Food...
project topics and materials

THE PROBLEMS AND PROSPECTS OF SMALL INDUSTRIES IN NIGERIA

THE PROBLEMS AND PROSPECTS OF SMALL INDUSTRIES IN NIGERIA (A CASE STUDY OF ALPHA POULTRY FARM) TABLE OF CONTENTS Title page Approval page Dedication Acknowledgement Table of contents List of tables Abstract Chapter...
project topics and materials

THE INFLUENCE OF PACKAGING ON THE MARKETING PERFORMANCE OF COSMETICS

THE INFLUENCE OF PACKAGING ON THE MARKETING PERFORMANCE OF COSMETICS GOODSS MANUFACTURERS IN ABIA STATE (A CASE STUDY OF ZAN COSMETIC AND INTERNATIONAL EQUITABLE...
project topics and materials

THE IMPACT OF PACKAGING ON CONSUMER BEHAVIOUR

THE IMPACT OF PACKAGING ON CONSUMER BEHAVIOUR (A CASE STUDY OF AVON COSMETIC) ABSTRACT This topic of this research work the influence of packaging on the...
project topics and materials

THE INFLUENCE OF ADVERTISING AND PERSONAL SELLING ON NEW PRODUCT OF COMMERCIAL BANKS

THE INFLUENCE OF ADVERTISING AND PERSONAL SELLING ON NEW PRODUCT OF COMMERCIAL BANKS (A STUDY OF UBA NIG PLC) ABSTRACT In today’s highly competitive marketing environment,...
project topics and materials

THE IMPACTS OF ADVERTISING ON THE MARKETING PERFORMANCE OF HOTEL SERVICES IN ENUGU METROPOLIS

THE IMPACTS OF ADVERTISING ON THE MARKETING PERFORMANCE OF HOTEL SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF MAC-DAVOS HOTEL) ABSTRACT The impacts of advertising on...
project topics and materials

THE IMPACT OF PROMOTIONAL MIX MARKETING OF AIRLINE SERVICE IN NIGERIA

THE IMPACT OF PROMOTIONAL MIX MARKETING OF AIRLINE SERVICE IN NIGERIA (A CASE STUDY OF ARIK AIR) ABSTRACT This research work is centered on the Impact...
project topics and materials

THE IMPACT OF PRODUCT BRANDING ON THE SALES OF CONSUMER PRODUCT

THE IMPACT OF PRODUCT BRANDING ON THE SALES OF CONSUMER PRODUCT (A CASE STUDY OF UNILEVER PLC ABA) ABSTRACT This project effectively meets the impact of...
project topics and materials

THE IMPACT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT

THE IMPACT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT (A Case Study of Universal Company Plc Rivers State) ABSTRACT In our locality where the patronage...
project topics and materials

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE SURVIVAL AND GROWTH OF A FIRM

THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE SURVIVAL AND GROWTH OF A FIRM (A STUDY OF GUINNESS PLC ABA, ABIA STATE) ABSTRACT This research work...
project topics and materials

THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT

THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT (A CASE STUDY OF AKARAKA INDUSTRY PLC.) ABSTRACT Marketing information system played in the satisfaction of...
project topics and materials

THE IMPACT OF COMMUNICATION GAP IN THE ACHIEVEMENT OF ORGANISATIONAL OBJECTIVE

THE IMPACT OF COMMUNICATION GAP IN THE ACHIEVEMENT OF ORGANISATIONAL OBJECTIVE (A CASE STUDY OF UNILEVER PLC ABA) ABSTRACT The researcher needs to write on how...
project topics and materials

THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH

THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH (A CASE STUDY OF PEACOCK PAINTS LIMITED) ABSTRACT The purpose of this study is the impact of...
project topics and materials

THE IMPACT OF MARKETING RESEARCH ON THE MARKETING PERFORMANCE OF SOFT DRINK IN NIGERIA

THE IMPACT OF MARKETING RESEARCH ON THE MARKETING PERFORMANCE OF SOFT DRINK IN NIGERIA (A CASE STUDY OF 7 UP PLC ABA ABIA STATE) ABSTRACT This...
project topics and materials

The Evolution of Relationship Marketing

The Evolution of Relationship Marketing – Term Paper Abstract Relationship Marketing is emerging as a new phenomenon however, relationship oriented marketing practices date back to the...
project topics and materials

THE EFFECT OF TELEVISION ADVERTISING ON CONSUMER CHOICE OF ELECTRONIC PRODUCTS IN OWERRI METROPOLIS

THE EFFECT OF TELEVISION ADVERTISING ON CONSUMER CHOICE OF ELECTRONIC PRODUCTS IN OWERRI METROPOLIS (A CASE STUDY OF SACHET WATER FIRMS) ABSTRACT This topic the effect...
project topics and materials

THE EFFECT OF SALES FORCE MOTIVATION ON SALES PERSONNEL PERFORMANCE

THE EFFECT OF SALES FORCE MOTIVATION ON SALES PERSONNEL PERFORMANCE (A STUDY OF COCA-COLA BOTTLING COMPANY PLC.) ABSTRACT Sales force motivation describes a sales force intrinsic...
project topics and materials

THE EFFECT OF PROMOTIONAL MIX MARKETING OF AIRLINE SERVICE IN NIGERIA

THE EFFECT OF PROMOTIONAL MIX MARKETING OF AIRLINE SERVICE IN NIGERIA (A CASE STUDY OF NIGERIA AIRLINE) ABSTRACT This research work is centered on the Effect...
project topics and materials

THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES

THE EFFECT OF PRODUCT LIFE CYCLE ON ORGANIZATION SALES (A CASE STUDY OF UNILEVER NIGERIA PLC ABA BRANCH) ABSTRACT The research was conducted on the basis...
project topics and materials

THE EFFECT OF PERSONAL SELLING ON MARKETING PERFORMANCE OF INDUSTRIAL PRODUCT IN PORT HARCOURT

THE EFFECT OF PERSONAL SELLING ON MARKETING PERFORMANCE OF INDUSTRIAL PRODUCT IN PORT HARCOURT ABSTRACT In our locality where the patronage of industrial product is common...
project topics and materials

THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE

THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCE (A CASE STUDY OF SELECTED TEST BOOK PUBLISHING COMPANIES IN OWERRI) ABSTRACT The major problem addressed...
project topics and materials

THE APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR COMPANY

THE APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR COMPANY (A CASE STUDY OF FIRST BANK) ABSTRACT Marketing activities play a vital role in the...
project topics and materials

AN ANALYSIS OF THE IMPORTANCE OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND...

AN ANALYSIS OF THE IMPORTANCE OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER PAINT PLC.) ABSTRACT This part which....
project topics and materials

SALES PROMOTION ACTIVITIES AS MEANS OF INCREASING PROFIT IN AN ORGANIZATION

SALES PROMOTION ACTIVITIES AS MEANS OF INCREASING PROFIT IN AN ORGANIZATION (A CASE STUDY OF NIGERIAN BREWERIES PLC ABA, ABIA STATE) ABSTRACT The purpose of this...