Marketing

Marketing Project Topics and Research Materials

project topics and materials

The Role of Road Transportation Mode in the Marketing of Agricultural Products.

PREFACE The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area...
project topics and materials

The Effect of After Sales Services on Consumer Patronage

ABSTRACT This study deals on the effect of after sales services on consumer patronage, using PZ as a case study. The historical background and the...
project topics and materials

The Problem of Logistics in Marketing Fast Food in Enugu State

CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in...
project topics and materials

Marketing of Catering Services in Enugu State

ABSTRACT This project work was on marketing of catering serves with a special interest on Mr. Bigg’s catering service Okpara Avenue Enugu as a case...
project topics and materials

The Marketing of Educational Service

ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of the institute of management and technology (IMT), Enugu. The...
project topics and materials

Relationship Marketing in Mainstream Bank Plc Enugu: an Evaluation

ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1. To determine the impact of relationship...
project topics and materials

Evaluation of Customer Service and Relationship Marketing in the Banking Industry

ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd...
project topics and materials

The Effects of Television Advertising on the Sales of Ariel Detergent in Enugu And...

ABSTRACT This research intends to find out the effects of television advertising on sales of aerial detergent in Enugu and Abia metropolis. Two hypothesis were...
project topics and materials

Marketing of Local Made Product

ABSTRACT Although the Nigeria economy has been characterized; with importation of every thing ranging from machinery to private consumption commodities, the above idea of consuming...
project topics and materials

Problem and Prospects of Retail Marketing in Imt

ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target customers, and also retailers must communicate with...
project topics and materials

Impact of Sales Promotional Activities on the Consumption of Soft Drink In Port Harcourt

TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of Problem 1.3 Purpose of the Study 1.4 Significance of the Study 1.5 Research Question/Hypothesis 1.6 Theoretical foundation...
project topics and materials

Effective Marketing Strategies for Improved Performance of Non – Durable Consumer Products

ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the necessity to improve performance of Omo detergent...
project topics and materials

The Impact of Marketing Mix in the Accomplishment of Organisational Objectives

CHAPTER ONE 1.0 INTRODUCTION 1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of marketing mix (product, price, promotion, place) in the accomplishment...
project topics and materials

The Role of Advertising in Marketing of Hotel Services in Enugu Metropolis

ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as...
project topics and materials

Pricing of Agricultural Products (a Case Study of Sorghum Supplier in Enugu Metropolis).

ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some...
project topics and materials

Pricing of Agricultural Products (a Case Study of Sorghum Supplier in Enugu Metropolis).

ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carryout the research work. The some...
project topics and materials

The Effectiveness of Public Relations Practice in the oil Sector

ABSTRACT African petroleum Plc, a Marketer of petroleum products and chemicals, knows that public support and goodwill as well as good corporate image are very...
project topics and materials

Problems and Prospects of Marketing in Small-scale Business in Nigeria

ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and...
project topics and materials

The Effectiveness of Public Relations Practices in the iil Sector

Abstract African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image...
project topics and materials

The Impact of Product Advertising on Sales Volume of Consumers

ABSTRACT That product advertising has a high significant on the impact of product advertising on sales volume of consumer. This view was attested to by...
project topics and materials

The Effective Strategies for Marketing Telephone Services with Particular Focus on Nitel Plc Operations...

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement...
project topics and materials

Marketing Research as a tool for Increased Profitability

ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives...
project topics and materials

The Determination Impact of Advertising in Marketing of Blue Omo Detergents in Enugu

ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is...
project topics and materials

Evaluation of Distribution Strategies in the Marketing of Petroleum Products

ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank...
project topics and materials

Evaluation of Distribution Strategies in the Marketing of Petroleum Products

ABSTRACT The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS” (A CASE STUDY OF NNPC, ABA DEPOT) was chosen because...
project topics and materials

Employee Relations Practice in the Aviation Industries in Nigeria

ABSTRACT This research work is carried out on the Employee Relation precut in the Aviation industries in Nigeria taken FAAN, Enugu as their main stay....
project topics and materials

The Effect of Globalization on Service Industry in Nigeria

A CASE STUDY OF MAGNUM TRUST BANK PLC Abstract This research was carried out to primarily find out the effect of Globalization on service industry....
project topics and materials

The Impact of “marketing Mix” in the Accomplishment of Organization Objective

ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle more embracing and positive in its everyday...
project topics and materials

The Impact of Promotion on Marketing of Detergent Product

ABSTRACT This project work was on the impact of promotion on marketing of detergent product. A case study of pz industries Enugu. The objective of the...
project topics and materials

Effectiveness of Pricing Policy and Profit Planning in Nigerian Organizations

CHAPTER ONE INTRODUCTION 1.1 BACK GROUND OF STUDY One of the most crucial operating decisions management must make is establishing a setting price for its products but...
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