Marketing

Marketing Project Topics and Research Materials

project topics and materials

Influence of Pricing Strategy on the Sales of New Product

ABSTRACT This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that needs urgent attention especially the profit...
project topics and materials

Influence of Advertisement in Consumer’s Buying Behaviour

ABSTRACT Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement result...
project topics and materials

Importance of Product Life Cycle in Marketing Organization

ABSTRACT The importance of the product life cycle in marketing cannot be over-emphasized. The rate of product failure in marketing is alarming amount 50% of...
project topics and materials

Impact of Sales Promotion on the Marketing of Soft Drinks

ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7-up bottling company,...
project topics and materials

The Effects of Packaging on Sales of Consumer Product

ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed...
project topics and materials

Marketing of Petroleum Products

ABSTRACT This project is aimed associated in doinat examining how petroleum products are marketed and the problems g so. The objectives of this work among others...
project topics and materials

Influence of Pricing Strategy on the Sales of New Product

ABSTRACT This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization that needs urgent attention especially the profit...
project topics and materials

Influence of Advertisement in Consumer’s Buying Behaviour

ABSTRACT Most firms pay much for advertisement, with the aims of increase in sale and profit. The question then is does increase in advertisement result...
project topics and materials

Importance of Product Life Cycle in Marketing Organization

ABSTRACT The importance of the product life cycle in marketing cannot be over-emphasized. The rate of product failure in marketing is alarming amount 50% of...
project topics and materials

Impact of Sales Promotion on the Marketing of Soft Drinks

ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7-up bottling company,...
project topics and materials

Impact of Advertising on the Purchase of Etisalat Recharge Cards

ABSTRACT This research work identified and analyzed the impact of advertising on the purchase of Etisalat recharge cards, a case study of Auchi Metropolis. Information...
project topics and materials

Going Beyond just Advertising and Its Impact to Sales Turnover of a Company

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising is any paid form of non-personal communication about an organization or its product to a target audience...
project topics and materials

Effect of Marketing Planning on the Performance of Service Organization

ABSTRACT This research study outlined the effect of Marketing Planning a performance services organization. Suggest possible remedies to correct some of the difficulties encountered in...
project topics and materials

The Effect of Advertising on a Company’s Product

ABSTRACT The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project is to explicate more light on the...
project topics and materials

An Appraisal of Marketing Mix Application in Retail Businesses

ABSTRACT This research work shall determine whether or not the principles of marketing as being taught theoretically is applied in the retail Business and to...
project topics and materials

A Study of the Product Distribution System in the Brewery Industry

ABSTRACT This project which is a modest attempt to study the distribution system in the brewery industry taking consolidated breweries plc Awomama, brewery of “33”...
project topics and materials

A Critical Study of the Impact of Advertising on Consumers Patronage

CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and satisfying human needs and wants through exchanges as...
project topics and materials

An Analysis of the Impact of Marketing Information System in New Planning Development and...

ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is...
project topics and materials

An Appraisal of the Distribution Strategies of Ice Cream Firm

ABSTRACT The primary purpose of this study which is on appraisal of distribution strategies of Ice Cream firms is to identify the problem encountered by...
project topics and materials

An Evaluation of Sales Promotion in Increasing the Levels of Network Patronage in the...

ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and potential...
project topics and materials

Automatic in Business Organization

ABSTRACT The role of management for any business enterprise is to maximize their shareholder, decrease the level of labour and maximize profit. In view of...
project topics and materials

Effects of Job Satisfaction on Employee Performance

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Employee performance is the factor that leads to job satisfaction. It is important to increase employee and job...
project topics and materials

Effective Branding Decision and Customers Choice of Beverage

CHAPTER ONE 1.0 INTRODUCTION Branding is a major issue in product strategy, on the other hand, developing a branded product requires great deal of long term...
project topics and materials

Effectiveness of Strategic Marketing in Nigerian Banks

CHAPTER ONE BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly Nigeria, it is imperative for business entities to...
project topics and materials

Effects of Television Adverting in Consumer Behaviour

ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies,...
project topics and materials

The Effect of Test Marketing on Product Innovation

ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term...
project topics and materials

Guerrilla Marketing for Improving Performance of Marketing of Hotel Services in Nigeria

ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in today’s marketplace warfare. It aims principally at...
project topics and materials

Impact Strategic Marketing in Nigerian Banks

ABSTRACT The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely All States Trust Bank. Citizens bank and...
project topics and materials

Effective Marketing Strategy for Airlines Operating

ABSTRACT It Is often misconstrued that consumer concern have not always been sought in poultry business in its scope of application and actual practice. The...
project topics and materials

Effective Sales Force Motivation as a Means of Achieving Increased Market Share in a...

ABSTRACT The major purpose of this study is to determine the effectiveness of sales force motivation as a means of achieving increased market share in...
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