Marketing

Marketing Project Topics and Research Materials

project topics and materials

The Effect of Prepaid Meter in a Service Industry

ABSTRACT In 2007 Power Holding Company of Nigeria (PHCN) introduced prepayment meter to Nigeria Consumer. It was widely accepted by the consumer because they believed...
project topics and materials

Marketing of Church Services (a Case Study of Catholic Church In

Abstract Marketing of Church Services are established to deliver services to the people of God. Are these services made to satisfy the congregation, themselves or...
project topics and materials

Consumer Preference for Malta – Guiness, Maltina and Vita – Malt Brands of Malt...

ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt – Guiness, Maltina and Vitar Malt brands...
project topics and materials

Consumer Protection Policy in Nigeria

ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles more embracing and positive in it’s everyday...
project topics and materials

Analysis of Consumer Product Acceptances on Brand Loyalty

CHAPTER ONE 1.1 INTRODUCTION In our economy today, wants satisfaction has generally replaced the necessity of fulfilling only basic physiological needs. This however has exposed Nigerian...
project topics and materials

The Impact of Nafdac on Marketing Of drugs in Enugu State

ABSTRACT This research project is primarily concerned with the impact of NAFDAC on marketing of Drugs in Enugu state. The purpose of this research is to...
project topics and materials

Marketing of Diary Product In Enugu Metropolis ( a Case Study of Fan Milk...

TABLE OF CONTENT CHAPTER ONE Introduction 1.1 Statement of problem 1.2 Objective of study 1.3 Research question 1.4 Significance of the study 1.5 Scope of the study 1.6 Definition of terms CHAPTER TWO Review...
project topics and materials

An Appraisal of Physical Distribution Policy (a Case Study of Yoyo Pure Water Enugu...

ABSTRACT This study focused on the impact of physical distribution policies on pure water. A case study of Yoyo pure water. To carry out the research...
project topics and materials

The Effectiveness of Public Relations Practices in the Oil Sector a Case Study of...

ABSTRACT African petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and good will as well as good corporate image...
project topics and materials

Marketing Acceptability of Locally Made Cosmetic Products (beauty Aids) in Nigeria (a Case Study...

ABSTRACT In this study, an attempt was made to determining the acceptability of locally manufactured cosmetic product by user of cosmetic in Obiagu urban. Attention...
project topics and materials

Problems and Prospects of Quality Control in Manufacturing Firms

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY According to Crosby (1979) “quality is conformance to requirement and those requirement must be defined in measurable and clearly...
project topics and materials

Product Planning Distribution and Management

ABSTRACT Product planning distribution and management are very vital in the production and distribution of very manufacturing organization. Before ever a manufacturing company should come...
project topics and materials

Promotion as a Strategic Instrument in the Sales of Malt Drinks

Abstract This research project is a very crucial study for the Guinness Nig. Plc. The study was motivated by the necessity to establish the extent...
project topics and materials

Pipeline Transportation and its Significance to the Marketing of Petroleum Products in Nigeria –...

ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward this end 83 staff of the Nigeria...
project topics and materials

The Marketing of Hotel Service in Warri Metropolis

ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which Royal Ark Hotel Limited was used as...
project topics and materials

Effective Promotional Strategies for Operations if Hair Dressing Saloon in Enugu Metropolis

ABSTRACT The study focused on effective promotional strategies for operations of hair dressing saloon in Enugu metropolis with particular not on after8 saloon –Neo haven. The...
project topics and materials

PRODUCT PLANNING AND DISTRIBUTION

ABSTRACT This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC) PLC Enugu. The main objectives were. - To understand...
project topics and materials

The Effects of Marketing Communication Mix on the Sales Volume in the Detergent Industry.

ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using...
project topics and materials

Advertising: an Effective Promotional tool for Marketing New Products

ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study, an attempt is made to evaluate the...
project topics and materials

Constraints to Marketing fish and fish Product by Farmers

ABSTRACT This study examines critically constraints to marketing fish and fish product by farmers in Afikpo north l. g. a of Ebonyi state. It has...
project topics and materials

The Role of Advertising on the Marketing of Suitcase in Enugu Metropolis

ABSTRACT This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some...
project topics and materials

The Impact of Innovative Marketing Strategy on Small Firms Performance in Niger State

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY A driving force for competitive scuffle in the present chaotic environment is innovative marketing strategy. Introducing new products and...
project topics and materials

The Impact of Branding on Consumers’ Behaviour – a Case Study of Diamond Bank...

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to...
project topics and materials

Consumer Protection and Drug Marketing in Nigeria

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Consumer protection is more and more becoming a topical issue in this country. Consumers in Nigeria is constantly abused but...
project topics and materials

Marketing Technical Sales People for Higher Productivity

ABSTRACT A deepening world economic crises occasioned by a sustained and continuing fall in process and demand for industrial materials has left Nigerians in general...
project topics and materials

Achieving Optimum Sales Target and Profitability in Financial Services Marketing Through Effective Marketing Strategies

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Promotional strategies are one of the most important ingredients, which enhance growth, development, and survival of any organization. Therefore,...
project topics and materials

Application of Marketing Concept in Marketing of Hair Dressing Services

ABSTRACT This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this...
project topics and materials

CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGE

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This study is more concern on the CONSUMER BRAND PREFERENCE IN THE PURCHASE OF BEVERAGES IN ENUGU METROPOLIS. Rightly,...
project topics and materials

An Appraisal of Sales Promotion on the Choice of Mobile Phone Operators

ABSTRACT The focus of this research work is An Appraisal of Sales Promotion on the Choice of Mobile Phone (a case study of MTN Nigeria...
project topics and materials

Promotional Strategy of Mr Biggs Kaduna Branch and its Impact on Sales Turnover

ABSTRACT The study examines promotional strategies of Mr. Biggs Kaduna branch and its impact on sales. To this end the following research questions guided the...
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