Marketing

Marketing Project Topics and Research Materials

project topics and materials

SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY

SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY (A CASE STUDY F VINUELA TABLE WATER IN UMUAHIA CAPITAL...
project topics and materials

SALES MANAGEMENT IN THE BREWERY INDUSTRY

SALES MANAGEMENT IN THE BREWERY INDUSTRY (A STUDY OF NIGERIA BOTTLING COMPANY PLC ABA ABIA STATE) ABSTRACT The research was carried out as a result of...
project topics and materials

THE ROLE OF CAPITAL MARKET IN A DEVELOPING ECONOMY

THE ROLE OF CAPITAL MARKET IN A DEVELOPING ECONOMY (A CASE STUDY OF STOCK EXCHANGE) CHAPTER ONE OVERVIEW OF THE STUDY The capital market is the market...
project topics and materials

RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE

RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE (A CASE STUDY OF NIGERIA BOTTLING COMPANY) ABSTRACT Relevance of marketing information system in the...
project topics and materials

PROMOTION AS A STRATEGY OF MANUFACTURING TOOLS FOR CONSUMERS LOYALTY

PROMOTION AS A STRATEGY OF MANUFACTURING TOOLS FOR CONSUMERS LOYALTY (A CASE OF MAKAGINUS TABLE WATER, OKIGU IMO STATE) ABSTRACT This project is designed to give...
project topics and materials

Effect of Financial Accounting Reporting on Management of Business

Effect of Financial Accounting Reporting on Management of Business CHAPTER ONE 1.0  INTRODUCTION 1.1     Background of the Study Financial accounting covers those activities related to the preparation of...
project topics and materials

PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCTS

PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCTS TABLE OF CONTENTS Title Page Approval Page Dedication Acknowledgment Table of Contents Abstract CHAPTER ONE: INTRODUCTION 1.1 Background of the Study 1.2 Statement of the Problem 1.3...
project topics and materials

STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN THE...

STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET (A CASE STUDY OF NIGERIA BREWERIES PLC ABA) ABSTRACT Consumer...
project topics and materials

THE EFFECT OF COMMUNICATION GAP IN THE ACHIEVEMENT OF ORGANIZATIONAL GOAL

THE EFFECT OF COMMUNICATION GAP IN THE ACHIEVEMENT OF ORGANIZATIONAL GOAL (CASE STUDY OF NIGERIA BOTTLING COMPANY ONITSHA) ABSTRACT In writing an abstract, the researcher needs...
project topics and materials

THE INFLUENCE OF ADVERTISING IN THE PATRONAGE OF FAST FOOD CENTERS IN OWERRI METROPOLIS

THE INFLUENCE OF ADVERTISING IN THE PATRONAGE OF FAST FOOD CENTERS IN OWERRI METROPOLIS (A CASE STUDY OF MR BIAAS) ABSTRACT This study discussed on the...
project topics and materials

THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF COSMETICS

THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF COSMETICS (A CASE STUDY OF BLANCE COSMETICS ENUGU) ABSTRACT This research work is centered on...
project topics and materials

THE INFLUENCE OF SALES PROMOTION ON CONSUMERS BRAND LOYALTY IN THE SOFT DRINKS INDUSTRY

THE INFLUENCE OF SALES PROMOTION ON CONSUMERS BRAND LOYALTY IN THE SOFT DRINKS INDUSTRY (A Case Study of Nigerian Bottling Plc, Owerri) ABSTRACT This project is...
project topics and materials

THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES

THE EFFECT OF PRODUCT RE-PACKAGING ON THE SALES REVENUE OF COMPANIES (A CASE STUDY OF NESTLE NIGERIA PLC) ABSTRACT Product packaging is an important part of...
project topics and materials

THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING PERFORMANCE OF BANKING SERVICE

THE ROLE OF PRODUCT MANAGEMENT IN THE MARKETING PERFORMANCE OF BANKING SERVICE (A CASE STUDY OF FIRST BANK OWERRI BRACH) ABSTRACT This study examined the role...
project topics and materials

THE IMPACT OF SALES PERSON IN MOTIVATING CONSUMERS BRAND PERFORMANCE FOR BEER PRODUCT

THE IMPACT OF SALES PERSON IN MOTIVATING CONSUMERS BRAND PERFORMANCE FOR BEER PRODUCT (A CASE STUDY OF CONSOLIDATED BREWERIES PLC AWOOMMAMMA IMO STATE) ABSTRACT The major...
project topics and materials

THE IMPACT OF PRODUCTION QUALITY ON CONSUMER BRAND LOYALTY

THE IMPACT OF PRODUCTION QUALITY ON CONSUMER BRAND LOYALTY (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC ABA) ABSTRACT This topic of this project is the...
project topics and materials

THE EFFECTIVE OF MARKETING PROMOTION IN THE SALE OF TEXTILE PRODUCT

THE EFFECTIVE OF MARKETING PROMOTION IN THE SALE OF TEXTILE PRODUCT (A CASE STUDY OF ONITHA TEXTILE MILLS PLC ONITSHA TEXTILE) ABSTRACT This project looks into...
project topics and materials

THE NEED FOR THE APPLICATION OF MARKETING CONCEPT IN GOVERNMENT ESTABLISHMENT

THE NEED FOR THE APPLICATION OF MARKETING CONCEPT IN GOVERNMENT ESTABLISHMENT (A CASE STUDY OF NIGERIA POST AUTHORITY IN ABA ABIA STATE) ABSTRACT There has been...
project topics and materials

THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM

THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM (A CASE STUDY OF NIGERIA BREWERIES PLC AWO-OMMAMA IMO STATE) ABSTRACT The research work at...
project topics and materials

THE IMPACT OF MARKET SEGMENTATION AS A TOOL FOR ACHIEVING ORGANIZATIONAL SALES OBJECTIVES

THE IMPACT OF MARKET SEGMENTATION AS A TOOL FOR ACHIEVING ORGANIZATIONAL SALES OBJECTIVES (A CASE STUDY OF NIGERIAN BOTTLING COMPANY, OWERRI IMO STATE) ABSTRACT This research...
project topics and materials

STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET

STRATEGIES FOR INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF ENCRISTO PHARMACEUTICALS LIMITED IN ENUGU) ABSTRACT The research work was on a study...
project topics and materials

THE IMPACT OF RAPID INCREASE SALES PROMOTION ACTIVITIES ON THE SALES OF SOFT DRINKS...

THE IMPACT OF RAPID INCREASE SALES PROMOTION ACTIVITIES ON THE SALES OF SOFT DRINKS IN NIGERIA ABSTRACT Sales promotion is something extra that can arouse interest...
project topics and materials

THE ROLE OF ADVERTISING ON SUPER-MARKETING PERFORMANCE

THE ROLE OF ADVERTISING ON SUPER-MARKETING PERFORMANCE (A CASE STUDY OF DESTINY SUPERMARKET OWERRI) ABSTRACT This study is an attempt to investigate the role of destiny...
project topics and materials

PRODUCT PLANNING AND DEVELOPMENT STRATEGY FOR INCREASED MARKET SHARE

PRODUCT PLANNING AND DEVELOPMENT STRATEGY FOR INCREASED MARKET SHARE (A CASE STUDY OF PATERON ZOCHONIC P.Z ABA ABIA STATE) ABSTRACT This research outline, new planning and...
project topics and materials

AN ANALYSIS OF THE IMPORTANCE OF MARKETING INFORMATION SYSTEM IN NEW PRODUCT DEVELOPMENT AND...

AN ANALYSIS OF THE IMPORTANCE OF MARKETING INFORMATION SYSTEM IN NEW PRODUCT DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER PAINT PLC) ABSTRACT In the history...
project topics and materials

MARKETING STRATEGY FOR AIRLINES OPERATING IN IMO METROPOLIS

MARKETING STRATEGY FOR AIRLINES OPERATING IN IMO METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES OPERATING IN IMO METROPOLIS) CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY Marketing...
project topics and materials

MARKETING RESEARCH AS A INSTRUMENT FOR INCREASED PROFITABILITY IN SERVICE COMPANY

MARKETING RESEARCH AS A INSTRUMENT FOR INCREASED PROFITABILITY IN SERVICE COMPANY (A CASE STUDY OF OGECHIKAMMER COMPANY PLC EBONYI STATE) ABSTRACT This study examines marketing research...
project topics and materials

MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN NIGERIA

MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN NIGERIA (A CASE STUDY OF NIGERIA UNILEVER PLC ABA) ABSTRACT Consumer satisfaction is the...
project topics and materials

MARKETING OF NEW PRODUCT IN HOTEL OWERRI METROPOLIS

MARKETING OF NEW PRODUCT IN HOTEL OWERRI METROPOLIS (A CASE STUDY OF MAC – DAVOS HOTEL ENUGU) ABSTRACT This research was carried to find out the...
project topics and materials

Marketing Concept And The Satisfaction Of Consumer Needs

Marketing Concept And The Satisfaction Of Consumer Needs: The Nigerian Consumers Experience ABSTRACT The paper examined the Nigerian experience as regards the use of marketing concept...