Marketing

Marketing Project Topics and Research Materials

project topics and materials

MARKET SEGMENTATION: AS A TOOL OF ACHIEVING ORGANIZATIONAL SALES OBJECTIVE

MARKET SEGMENTATION: AS A TOOL OF ACHIEVING ORGANIZATIONAL SALES OBJECTIVE IN NIGERIA ABSTRACT It has been stated that production is not complete until the product reaches...
project topics and materials

MANAGEMENT OF PUBLIC ENTERPRISES IN NIGERIA

MANAGEMENT OF PUBLIC ENTERPRISES IN NIGERIA (A CASE STUDY OF NTA, AWKA) ABSTRACT Management in all ramifications has been noted as a critical and indispensable element...
project topics and materials

MANAGEMENT CONTROL SYSTEMS DURING EARLY LIFE CYCLE PHASES

MANAGEMENT CONTROL SYSTEMS DURING EARLY LIFE CYCLE PHASES (A CASE STUDY IN THE SOCIAL AND HEALTHCARE SERVICES SECTOR) Abstract The objective of this study is to...
project topics and materials

THE EFFECT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT

THE EFFECT OF PERSONAL SELLING IN THE MARKETING PERFORMANCE PRODUCT (A Case Study of First Aluminium Extrusion Company Plc Rivers State) ABSTRACT In our locality where...
project topics and materials

THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC

THE INFLUENCE OF RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF ZENITH BANK PLC, NNEWI TABLE OF CONTENTS Title page - - - - - - - -...
project topics and materials

EFFECTIVE SALES FORCE MOTIVATION AS A MEANS OF ACHIEVING INCREASED MARKET SHARE IN A...

EFFECTIVE SALES FORCE MOTIVATION AS A MEANS OF ACHIEVING INCREASED MARKET SHARE IN A COMPETITIVE INDUSTRY (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC,...
project topics and materials

THE RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING FIRMS

THE RELEVANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING FIRMS ABSTRACT The research work examines the relevance of marketing research in enhancing the...
project topics and materials

EFFECTIVE MARKETING STRATEGY FOR AIRLINES OPERATING IN ENUGU METROPOLIS

EFFECTIVE MARKETING STRATEGY FOR AIRLINES OPERATING IN ENUGU METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES OPERATING IN ENUGU METROPOLIS) ABSTRACT It Is often misconstrued that...
project topics and materials

Problems And Prospects Of Personnel Management In Small Scale Organizations

Problems And Prospects Of Personnel Management In Small Scale Organizations CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY The rate of increase in population in the world...
project topics and materials

AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE...

AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY (A CASE STUDY OF MOBILE TELECOMMUNICATION NETWORK NIGERIA...
project topics and materials

MARKET SEGMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE

MARKET SEGMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE (A CASE STUDY OF 7UP BOTTLING COMPANY PLC ABA) ABSTRACT This main aim of business...
project topics and materials

THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE

THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE (A CASE STUDY OF FIRST BANK PLC ABA) ABSTRACT The need for this study being the...
project topics and materials

INTRODUCING A NEW PRODUCT IN THE MARKET

INTRODUCING A NEW PRODUCT IN THE MARKET (A CASE STUDY OF NEW DAY PHARMACEUTICALS LIMITED IMO STATE) ABSTRACT The research work was on a study of...
project topics and materials

INTERNAL CONTROL IN SWEDISH SMALL AND MEDIUM SIZE ENTERPRISES

INTERNAL CONTROL IN SWEDISH SMALL AND MEDIUM SIZE ENTERPRISES ABSTRACT Small and medium size enterprises are currently the major part of economic activities through out the...
project topics and materials

IMPORTANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY

IMPORTANCE OF MARKETING RESEARCH IN ENHANCING THE SERVICE LEVEL OF MANUFACTURING COMPANY ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service...
project topics and materials

PRINCIPLE OF ACCOUNTING: IMPORTANCE OF MARKETING AND THE ROLES

PRINCIPLE OF ACCOUNTING: IMPORTANCE OF MARKETING AND THE ROLES TABLE OF CONTENTS Cover page Dedication Acknowledgements Table of contents CHAPTER ONE Introduction The Importance of Market Why is market research important for new...
project topics and materials

IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS

IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS (A STUDY OF SOME SELECTED BANKS) ABSTRACT The research project focuses on the effectiveness of strategic marketing in Nigerian Banks....
project topics and materials

IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY

IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU) ABSTRACT Prior to our contemporary...
project topics and materials

IMPACT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA

IMPACT OF NEW PRODUCT DEVELOPMENT AND MANAGEMENT IN NIGERIA (A STUDY OF NIGERIA BOTTLING COMPANY PLC) ABSTRACT It is common knowledge to see a lot of...
project topics and materials

IMPACT OF DELEGATION ON MANAGEMENT DECISION MAKING

IMPACT OF DELEGATION ON MANAGEMENT DECISION MAKING (A CASE STUDY OF ZENITH BANK NIGERIA PLC OWERRI) CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY: The concept of delegation of...
project topics and materials

IMPACT OF CUSTOMER SERVICE ON SMALL AND MEDIUM SCALE BUSINESS

IMPACT OF CUSTOMER SERVICE ON SMALL AND MEDIUM SCALE BUSINESS CHAPTER ONE 1.0   INTRODUCTION BACKGROUND OF THE STUDY Customer service on small and medium scale business is the...
project topics and materials

IMPACT OF ADVERTISING IN THE MARKETING OF AIRLINE SERVICES

IMPACT OF ADVERTISING IN THE MARKETING OF AIRLINE SERVICES (THE CASE STUDY WAS FOCUSED ON NIGERIA AIRWAYS LTD PORT HARCOURT DISTRICT COMPRISING OF ABA...
project topics and materials

THE INFLUENCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE DETERGENT INDUSTRY

THE INFLUENCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE DETERGENT INDUSTRY (A CASE STUDY OF PZ CUSSONS PLC ABA) ABSTRACT This research work was carried...
project topics and materials

GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES

GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA TABLE OF CONTENTS Cover Page……………………………………………………………………………… Table of contents………………………………………………………………………… Abstract………………………………………………………………………………….. INTRODUCTION………………………………………………………………………… 1.1 Background of study………………………………………………………………… 1.2 Statement of the Problem……………………………………………………………… 1.3...
project topics and materials

SOLVING UNEMPLOYMENT PROBLEM THROUGH THE ESTABLISHMENT OF SMALL SCALE INDUSTRIES – PDF

SOLVING UNEMPLOYMENT PROBLEM THROUGH THE ESTABLISHMENT OF SMALL SCALE INDUSTRIES – PDF CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY The small scale industries (SSIs) form the bedrock...
project topics and materials

THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES

THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI) ABSTRACT This work as on...
project topics and materials

THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION

THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION (A STUDY OF MARKSON CHEMICAL INDUSTRY) ABSTRACT This research was carried out to investigate the effect of test...
project topics and materials

EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCT IN EDUCATIONAL SECTOR

EVALUATION OF THE DEVELOPMENT AND MARKETING OF SERVICE PRODUCT IN EDUCATIONAL SECTOR ABSTRACT The evaluation and development and marketing of service products in educational sector is...
project topics and materials

ENTREPRENEURS EDUCATION AS A WAY TO IMPROVE ECONOMIC GROWTH OF A COUNTRY – PDF

ENTREPRENEURS EDUCATION AS A WAY TO IMPROVE ECONOMIC GROWTH OF A COUNTRY – PDF 1.0 Introduction Entrepreneurs and the small businesses they create are of no doubt...
project topics and materials

ENTREPRENEURIAL STUDYING OF A GOAT IN PRODUCTION

ENTREPRENEURIAL STUDYING OF A GOAT IN PRODUCTION IN IDEATO SOUTH L.G.A ABSTRACT This study is entrepreneurial studying of a goat in production in ideato south l.g.ausing...