Marketing

Marketing Project Topics and Research Materials

project topics and materials

The Effect of Marketing Strategies on Product Life Cycle

ABSTRACT Marketing strategies have been the effective tool available for organization in achieving the marketing goals and objectives. It serves as a determinant for a...
project topics and materials

The Impact of Market Segmentation and Product Positioning in a Service Industry

ABSTRACT This project work titled “The Impact of Market Segmentation and Product Positioning In Service Industry” with reference to MTN Ahmadu Bello way Kaduna. Contains...
project topics and materials

The Impact of Marketing Information System on Sales Performance

ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of...
project topics and materials

Effect of Advertisement on Consumer Brand Preference

CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to...
project topics and materials

The Impact of Social Media on Consumer Buying Behavior

CHAPTER ONE INTRODUCTION 1.1 Background of the Study In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its...
project topics and materials

The Role of Marketing Ethics in Business Organization

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing can be seen as an organizational function and a number of processes for creating, communication and value delivery...
project topics and materials

Marketing Research as a Tool for Increased

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The basic reason for this study is to examine Marketing Research as a tool for increased profitability in service...
project topics and materials

The Impact of Marketing Planning and Strategy on Sales in an Organization

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The practice of marketing is a crucial human invention. It is set of activity which facilitates exchange transaction involving...
project topics and materials

The Impact of Marketing Strategy on the Productivity of an Organization: a Case Study...

To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional. Marketing...
project topics and materials

Influence of Product Packaging on Consumer Buying Preference

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role...
project topics and materials

Advertisers Preferences of Media Channel Problems, Choice, and Reasons

ABSTRACT This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This...
project topics and materials

An Assessment of the Physical Distribution of Soft Drink

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Distribution of soft drinks in Nigeria simply suplies the system through which the soft drinks are brought to the...
project topics and materials

An Overview of Importance of Enrichment in Food Processing

ABSTRACT This seminar looked at the benefits of food enrichment in food processing. Various enrichment items like vitamin A, Iron and Iodine were discussed. These...
project topics and materials

Corporate Advertising as an Effecting Promotional Tool in the Marketing of Banking Services

ABSTRACT This study on “Co-operate Advertising as an effecting promotional tool in the marketing of banking services, has tried to seek answers to the crucial...
project topics and materials

Customer Services in Financial Institutions, a Step Towards Improving Profitability

CHAPTER ONE INTRODUCTION The topic of this research work is of course, customer services in the financial institutions, a step towards improving profitability (a case study...
project topics and materials

Product Development in the Cable Industry: Problems and Prospect.

CHAPTER ONE INTRODUCTION: The product or watchword for marketing has to be associated to “innovation or die. This innovational attributes can become a philosophy compelling or almost...
project topics and materials

The Impact of Advertising on the Marketing of Banking Services

ABSTRACT This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine...
project topics and materials

The Impact of Television Advertising on Consumer Brand Preference for Soft Drink in a...

CHAPTER ONE INTRODUCTION The beginning of the twentieth Century witnessed an outburst of advertising efforts the bottling companies. This outburst was necessitated by the desire to...
project topics and materials

A Study on the Problems and Prospects of Marketing Industrial Products in Enugu State

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This research work is on the topic: problems and prospects of marketing industrial products in Nigeria. This work is...
project topics and materials

Assessment of New Product Development and Management in Nigeria: a Study of Unliever Nigeria...

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market...
project topics and materials

Effective Marketing Strategies for Improved Performance of Manufacturing Company in Aba Metropolis

CHAPTER ONE 1.0 INTRODUCTION: In Nigeria where the importance of marketing is yet to be fully appreciated, people talk of marketing their products as if they...
project topics and materials

Factors that Influence Consumer Purchase and Consumption of Eggs in Enugu State

CHAPTER ONE 1.1 INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences...
project topics and materials

The Effect of Advertising on Sales Volume of an Organization

CHAPTER ONE 1.0 Introduction Advertising is any paid form of non-personal communication about an organization or its product to a target audience through a mass/broadcast medium...
project topics and materials

Effect of Internet Advertising on Consumers’ Purchase Decision

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Advertising has been in existence for many decades. It is one means of promotional mix which has its ultimate...
project topics and materials

Effect of the Practice of Social Responsibility on the Performance of Small Medium Enterprises

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY This chapter distinguishes between socially responsible policies and policies that simply represent sound business practice. Attention to customer preferences...
project topics and materials

Effect of Total Quality Management (tqm) on Manufacturing Sector’s Performance in Nigeria.

CHAPTER ONE INTRODUCTION 1.1 Background of the study The success of any organization is completely determined by the quality of services that they produce, especially in competitive...
project topics and materials

The Influence of Tv on the Sales of Fast Moving Consumer Goods in Nigeria

CHAPTER ONE 1.0 Introduction 1.1 Background to the Study The term ˜"Broadcast media" is quite often mentioned these days. It is a new phenomenon and one would...
project topics and materials

Impact of Branding and Packaging on Sales Turn Over of Nestle Food Nigeria

CHAPTER ONE 1.0 INTRODUCTION One element that has undergone tremendous change in the past decade is branding and packaging according to Rahim, liberalization by allowing for...
project topics and materials

The Impact of Mammy Market on the Livelihood of Military Personnel in the Barracks...

CHAPTER ONE INTRODUCTION 1.1 Background to the Study Throughout history every society has faced the fundamental economic problem of deciding what to produce, and for whom, in...
project topics and materials

An Appraisal of Advertising as a tool for Promoting Sales of Soft Drinks

CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Advertisement is one of the four major tools that companies use to direct persuasive communication to target buyers and publics....
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