Marketing

Marketing Project Topics and Research Materials

project topics and materials

The Role of Capital Market in the Development of Small Scale Businesses in Nigeria

TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1 Background to the Study 1.2 Significance of the Study 1.3 Statement of the Problems 1.4 Objectives of the Study 1.5 Research Hypotheses 1.6 Research Questions 1.7...
project topics and materials

The Effect of Relationship Marketing on Organizational Performance

ABSTRACT This study examined the effect of relationship marketing on organizational performance using the AIICO Insurance Plc as a study. The survival, success and continuity...
project topics and materials

Sales Volume in a Manufacturing Industry

ABSTRACT Manufacturing Industry with spThis research work examined the Effects of Promotional Tools on Sales Volume In a ecial reference to Promasidor Nigeria Limited, Lagos. The method...
project topics and materials

The Effectiveness of Channel ]of Distribution in the Soft Drink Industries

ABSTRACT The study investigated the Impact of Channel Distribution Strategy on Organizational Performance. Specifically, it examined whether intensive distribution strategy helps an organization to gain...
project topics and materials

The Effects of Ethical Behaviour on Marketing Managers

ABSTRACT Many modern organizations are today faced with numerous challenges such as illegal and unethical business practices in a number of business transactions. Most organizations...
project topics and materials

The Effect of Product Quality Control on Customer’s Satisfaction

ABSTRACT This research study examined the effects and possible solutions of product quality control as it affects the ordinary customer using Cadbury Nig. Plc as...
project topics and materials

The Impact of Advertising on Sales Performance in the Soft Drink Industry

ABSTRACT This project critically discusses and evaluates the impact of advertising on sales performance. It gives insight to what sales performance is and also shows...
project topics and materials

On Organisation Effectiveness the Impact of Conflict Management

ABSTRACT This research work examines the impact of Conflict Management on Organisational Effectiveness with special reference to Guaranty Trust Bank Plc. This project is patterned into...
project topics and materials

The Evaluation of Distribution Channel of Petroleum Products

ABSTRACT The present study -was set to investigate the impact of advertising on the consumer buying decision. The study was motivated on the premise that...
project topics and materials

The Impact of Intensive Distribution Strategy on Marketing of Consumer Goods

ABSTRACT The aim of this research study is to examine The Impact of Intensive Distribution Strategy on Marketing of Consumer Goods using Dotmall Nigeria Limited...
project topics and materials

The Impact of Marketing Communication on Customer’s Loyalty to Consumers Product

ABSTRACT This research work is basically carried out to critically and objectively examine the significant and in negligible role played by "Marketing Communications on consumer...
project topics and materials

The Impact of Marketing Orientation on Small Scale Industry in Nigeria

ABSTRACT This Research work is designed to analyse, the various aspect of market orientation practices in small business enterprise, it is primarily aimed at the...
project topics and materials

The Impact of Marketing Strategies on the Performance of Small Scale Enterprises

ABSTRACT The study examines the impacts of marketing strategies on the performance of small-scale enterprise in Shomolu Local Government Area of Lagos State. The cross-sectional survey...
project topics and materials

The Impact of Marketing Strategy on Profitability of Confectionery Product In Nigeria

ABSTRACT In recent times, priority has been to marketing strategies in any business organization, in order for the firm to have or acquire the market...
project topics and materials

The Impact of Promotional Mix on Sales Performance

ABSTRACT The study of Impact of Promotional Mix on Sales performance tried to investigate the sales performance of Gulder a product of Nigeria Breweries Plc...
project topics and materials

The Impact of Product Diversification Strategy on Organizational Growth

ABSTRACT This study examines the analysis of impact of diversification strategy on organization growth with particular emphasis on Coca-Cola Nigeria Plc. In the course of...
project topics and materials

The Impact of Sales Promotion in a Business Organisation

ABSTRACT In spite of the numerals sales promotion techniques available to many organizations, it is important to note that many organizations have not yet appreciated...
project topics and materials

Consumer Goods

ABSTRACT The aim of this The first chapter is the introductory chapter containing the introduction, history of chi retail Farm shop, statement of problem, statement...
project topics and materials

The Impact of Social Responsibility on Organisational Image

ABSTRACT This study focuses on the impact of social responsibility on organizational image. A case study of Cadbury Nig. Plc. The main objective of the...
project topics and materials

The Impact of Sales Promotion on Product Competitiveness of Fast Moving Consumer Goods

ABSTRACT This research work dealt on “The Impact of Sales Promotion on Product Competitiveness of Fast Moving Consumer Goods (FMCG). The purpose is to examine the...
project topics and materials

The Problems and Prospects of Distributing Paints in Nigeria

ABSTRACT This study explores the problems and prospects of distributing paints in Nigeria with Berger Paint Nigeria Pic, as its "case study. The study considers...
project topics and materials

The Influence of Sale Promotion on Employees Performance in an Organization

ABSTRACT The study examined the influences of sales promotion of an employee in an organization. The research problem involves an investigation of the extent of...
project topics and materials

The Effect of Product Planning and Development in the Growth of Organisation

ABSTRACT This research examined The Effect Of Product Planning And Development In The Growth Of Organisation with special reference to Smithkline Glaxo Nigeria Plc. The...
project topics and materials

The Effect of Media Advertisement on Sales of Consumer Goods in some Selected Marketing...

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Demographics and product attributes are the mostly widely used variables for segmenting the market, with demographic categories used to...
project topics and materials

The Effect of Materials Management on the Profitability of the Manufacturing Company

ABSTRACT This research was to examine The Effect of Materials Management on the Profitability of the Manufacturing Company with special reference to Cadbury Nigeria Plc....
project topics and materials

The Effect of Marketing Communication on Consumer Buying Behaviour

CHAPTER ONE 1.0 INTRODUCTION Most often marketing is associated with efforts of business firms selling their goods and services however, also many people think that marketing...
project topics and materials

The Contribution of Marketing Research for New Product Development

ABSTRACT The research work focused on "the contribution of marketing research for new product development". Discussing fully marketing research and new product development, its definition,...
project topics and materials

Survival Strategies in Small Business

ABSTRACT This study was carried out to investigate into the Survival Strategies in small Scale Business in. Lagos State (a case study of some selected...
project topics and materials

Strategic Planning as a Tool for Corporate Survival

ABSTRACT This project is on strategic planning as a tool for corporate survival with reference to Cadbury Nigeria Plc ,Agidingbi, Ikeja, Lagos. Effective management of business...
project topics and materials

Spatial Distribution of Local Market and Variations in Prices of Vegetable in Lagos State

ABSTRACT The study examines the spatial distribution of local market and variations in vegetable prices in Lagos state using Ojo local government as a case...
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