ABSTRACT

This project work was designed to study the impact of modern packaging on product sales in the cosmetics industry. It is the aim of this research work to find out if product packaging (modern) increases sales or not. This research work have five chapters. Chapter one contains the general discussion to state the problems to be studied and why this study was carried out, the scope and limitation of the study and finally the definition of terms. A number of last related literature examine by other studies as it relates to the impact of modern packaging on a product sale in the cosmetics industry is highlighted in the chapter two. The data got from the research survey were analyzed and interpreted. And similar questions on both questionnaires were compared. Finally, the summary of findings, recommendation made by the researcher are all in chapter five. If the cosmetics industry would put there recommendation industry would put the recommendation made in the study to use, they will not satisfy their customer, but a continuous increase in profit made and there by making the problems of the industry a thing of the past.

TABLE OF CONTENTS

Title page – – – – – – – – – i

Approval page – – – – – – – – ii

Dedication – – – – – – – – iii

Acknowledgement – – – – – – – iv

Abstract – – – – – – – – – v

Table of contents – – – – – – – vi

List of Tables – – – – – – – –

List of Figures – – – – – – – –

CHAPTER ONE

INTRODUCTION – – – – – – – 1

1.1 Background of the study – — – – – 1

1.2 Statement of the problem – – – – – 6

1.3 Objectives of the study – – – – – 6

1.4 Formulation of Hypothesis/Research question – 7

1.5 Significance of the study – – – – – 9

1.6 Scope of the study – – – – – – 10

1.7 Definition of terms – – – – – – 10

1.8 Limitations of the study – – – – – 12

CHAPTER TWO

LITERATURE REVIEW – – – – – – 14

2.1 An overview of packaging – – – – – 29

2.2 Types of packaging – – – – – – 31

2.3 The roles of packaging in marketing – – – 32

2.4 Consideration in packaging design – – – 36

2.5 Packaging in cosmetics industry – – – 40

CHAPTER THREE

RESEARCH METHODOLOGY- – – – – 42

3.1 Sources of date – – – – – – 43

3.2 Population of the study – – – – – 44

3.3 Sample size determination – – – – 45

3.4 Sampling method – – – – – – 46

3.5 Research instrument – – – – – 46

3.6 Validity of research instrument – – – 48

CHAPTER FOUR

ANALYSIS AND INTERPRETATION OF DATA – – 49

4.1 Data analysis and interpretation – – – 49

4.2 Test of Hypothesis – – – – – – 62

CHAPTER FIVE

DISCUSSION OF FINDINGS, RECOMMENDATIONS AND CONCLUSION – – – – – – – – 78

5.1 Summary finding – – – – – – 78

5.2 Recommendations – – – – – – 80

5.3 Conclusion – – – – – – – 82

5.4 Suggestions for further research – – – 83

Bibliography – – – – – – – 85

Appendix – – – – – – – – 87

Questionnaire – – – – – – 88

LIST OF TABLES

Table 4.1: Classification of consumers and Dealers Respondents – – – – – 50

Table 4.2: Response Ratio According to Sex – 50

Table 4.3: Response According to Age Group – 51

Table 4.4: Educational Qualification – – – 52

Table 4.5: Responses as to whether do you know what Packaging is? – – – – – 53

Table 4.6: Do you think labeling is a part of packaging? 54

Table 4.7: In a product that has substitute, what induce you to buy one brand instead of the other? 55

Table 4.8: Do you normally respond favourable to product who’s packaging has re-use value? 56

Table 4.9: Are you wiling to pay a little more on a product recourse the package looks attractive?57

Table 4.10: Does good packaging play Promotional Function? – – – – – 58

Table 4.11: Which of the Information Mentioned Below Do you think is not usually clearly explained most product package? – – – – 59

Table 4.12: Have you been buying foreign packaged consumer goods? – – – – 60

Table 4.13: If Yes, how can you compare the standard of packaging of Nigeria consumer goods with foreign ones? – – – – – 61

LIST OF FIGURES

Figure 4.1 – – – – – – – 68

Figure 4.2 – – – – – – – – 72

Figure 4.3 – – –