The research on the role of Advertising in a retail business organization is primarily to appreciate the advertising strategies, policies ideas in retail business and how entrepreneurs should manage advertising activities in their business.

Moreso, my special concern and interest is to reveal the purpose of advertising by retail business organization. In the first chapter of this project, a brief introduction was given on the topic and this contains the purpose of the study, significant of the study, scope of the study and the limitation of the study as well statement of the problem, definition of terms.